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| MasonBailey Approach |
We’re commercially focused, results oriented, uncomplicated and thorough. We believe that good marketing can contribute to the asset income mix and increase retail sales. And our track record shows we can deliver. What’s our secret? Well, we believe customers don’t buy shopping centres, they buy products. So we start by establishing a clear and viable proposition, giving it a unique identity and building marketing plans around retail products and consumer trends i.e. the things that people buy and buy into. Then we work with the asset team to add in a great customer experience. The result: increased customer visits and retail spend. |
