|We start from the position that customers buy goods, gifts and groceries, not shopping centres. Then we ask the million dollar question: ‘what retailers are customers likely to buy from, and why?’
To find out the answer, we work with the asset teams to engage retailers and develop activities that really motivate their customers.
Our team-based approach ensures that we create a deeper understanding between the retail, marketing and estates teams.
Because only when everyone is engaged, can we deliver a truly competitive proposition.